Research on the Current Application Status of Chinese Bronze Animal Patterns in Cultural and Creative Design

Xinzhong Ma; Husaini Bin Yaacob

doi:10.71222/w5mv6j35

Authors

Xinzhong Ma Faculty of Creative Industries, City University Malaysia, Malaysia Author
Husaini Bin Yaacob Faculty of Creative Industries, City University Malaysia, Malaysia Author

DOI:

https://doi.org/10.71222/w5mv6j35

Keywords:

Chinese bronze animal patterns, cultural and creative design, current application status, application path, development bottleneck

Abstract

This research focuses on the current application status of Chinese bronze animal patterns in cultural and creative design. Firstly, it defines the concept as the decorative patterns centered on animals on the surface of bronze wares from the Xia, Shang, Zhou to the Qin and Han dynasties. Through stylized refinement, abstract deformation and symbolic expression, they carry religious beliefs, social hierarchy and aesthetic concepts, and are the core visual symbols of Chinese bronze culture. Currently, their cultural and creative applications have formed a pattern of "traditional carriers as the main body, digital carriers as the auxiliary, and practical functions as the orientation", accounting for 38% of the total sales of cultural and creative products in Chinese museums. They cover three scenarios: collection and decoration, daily use, and interactive experience, and the audience is significantly stratified. The cultural collection group prefers high-fidelity modeling cultural and creative products, the 18-35-year-old group favors cost-effective pattern extraction cultural and creative products, and children and teenagers tend to prefer interactive experience cultural and creative products. The specific application paths include: modeling replication type centered on the restoration of the original object, suitable for high-end collection; pattern extraction type that disassembles local visual elements and is suitable for various daily carriers, accounting for more than 60%, covering scenarios such as stationery, clothing, and home furnishings; and interactive experience type that relies on AR/VR technology to enhance the sense of participation. However, the industry development faces three bottlenecks: shallow cultural transformation, with 75% of products lacking interpretation of pattern connotations; innovation homogenization, with three types of elements such as the eyes of the beast face pattern accounting for more than 80%; and unbalanced resource allocation, with a technological resource gap between large museums and small and medium-sized institutions, and the market share of North China and East China accounting for 70%. Currently, the cultural and creative products of bronze animal patterns present the characteristics of "coexistence of scale growth and quality lag, coexistence of leading innovation and tail imitation". In the future, it is necessary to promote high-quality development through technological empowerment of cultural interpretation, IP operation to break homogenization, and regional coordination to narrow the gap.

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