Research on the Path of Realizing the Social Responsibility of Chinese Private Art Museum from the Perspective of Expectation Confirmation and Value Judgment -- Based on the Empirical Analysis of Seven Private Art Museums

Abstract

Based on the theory of expectation confirmation and the perspective of value judgment, this paper conducts an empirical study on the realization of social responsibility of seven private art museums in China by constructing the "Expectation confirmation - Value judgment" IPA model. The research designed questionnaires from three dimensions: exhibition and display, public services, and communication and promotion, collecting 2,134 valid samples. Mean analysis and sensitivity coefficient were used to evaluate the performance and priority of each dimension. The results show that the audience is highly satisfied and attaches great importance to dimensions such as the exhibition experience and display methods, while the detail of the communication content, although valued, is insufficient. The research further points out that private art museums are facing structural predicaments in terms of capital supply and operation models. Based on this, it proposes development paths such as shifting from "blood transfusion" to "combination of transfusion and production", promoting the integration and competition between public and private institutions, and turning to "light operation" for content output, in order to enhance their effectiveness and sustainability in fulfilling social responsibilities.