HE, Qiuyan; SUTUNYARAK, Chonlavit. The Role of Supply Chain and Digital Marketing in Brand Growth: Platform Effectiveness via Cross-Border Cultural Product Live Streaming. Business and Social Sciences Proceedings , [S. l.], v. 5, p. 127–143, 2026. DOI: 10.71222/q9wmzc87. Disponível em: https://cpcig-conferences.com/index.php/BSSP/article/view/116. Acesso em: 3 apr. 2026.