A Study on Gender Discourse Formation in Online Media Environments

Bao Han

doi:10.71222/a6ydqk15

Authors

Bao Han Beijing Normal-Hong Kong Baptist University, Zhuhai, Guangdong, 519000, China Author

DOI:

https://doi.org/10.71222/a6ydqk15

Keywords:

gender discourse, online media, digital platforms, social representation, media studies

Abstract

This study investigates the formation and dynamics of gender discourse within online media environments, focusing on the mechanisms through which digital platforms influence societal perceptions of gender roles. By analyzing textual and contextual data from diverse online sources, the research identifies patterns in discourse creation, amplification, and reception. The findings contribute to understanding the interplay between digital media and gender narratives, offering insights into the broader implications for social equity and representation in virtual spaces.

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